ROOJ ALWAZIR // FILM PRODUCER

USO

in an era of fast-paced video consumption, we developed a brand video for the uso that quickly got to the crux of their mission AND IMPACt by highlighting and anchoring the story around one family with whom audiences could easily connect with.

MEET FARAH ROY AND HER FMAILY.

SOCIAL // DIGITAL

ROLE ➜ PRODUcer

we discovered Farah’s remarkable story while casting for a larger campaign. Her family’s experience embodies the incredible impact of The USO’s programs on service members and their loved ones. After meeting FARAH, it was clear that her experience would resonate strongly with viewers, PARTICULARLY THE YOUNgER GENERATION WHOM THE USO WAS LOOKING TO ENGAGE WITH. We pivoted the creative direction of the video to center only on her and called it “Farah’s Story”. This short film centered on USO impact, told through the perspective of a singular military family. Farah’s story, including her husband Derek who is stationed in Iraq and her two children, forged a deep emotional connection to the audience,