USO - Europe & Family Support Campaign
USO - European Expansion
As the situation between Russia and Ukraine STARTED TO INTENSIFY, more than 100,000 American service members BECAME deployed and repositioned throughout Eastern Europe. the uso WANTED A VIDEO THAT SHOWCASED HOW USO staff and volunteers in the United States and Europe are working around the clock to keep THE military strong, revitalized and connected to loved ones during THEIR deploymentS.
Production Company: SidexSide Studios
US BROADCAST // SOCIAL // DIGITAL
ROLE ➜ PRODUCER
As producer of the "Europe Expansion Campaign" video, I was responsible for overseeing the entire production process from pre-production to post-production. This project resulted in two compelling videos: a longer 4 MINUTE VIDEO THAT WAS USED DIGITALLY (INTERNAL FUNDRAISING, WEBSITE, ETC) AND A social media cut, which WAS utilized across broadcast, social, and digital platforms.
My duties encompassed EVERYTHING FROM MANAGING AL PHASES OF THE PROJECT FROM PREPRODUCTION TO FINAL DELIVERY, SCRIPTING, assembling the crew, securing press passes and permits, and ensuring the health and safety of all team members. This was particularly challenging as it took place during the peak of the COVID-19 pandemic, requiring strict adherence to health protocols and innovative solutions to maintain safety without compromising the quality of the production. Filming on a military base ALSO presented unique challenges, such as limited service and strict protocols, but WITH meticulous planning, adaptability, AND A SKILLED CREW, I WAS ABLE TO ensure BOTH SAFETY AND SUCCESS.
Social Cut, Production Company: SidexSide Studios